Ankita Varman SLJC Shadowing Project 2015
Name: Shawn O'Neill Title: PR Senior Account Executive Organization: Liz Lapidus Public Relations Address: The Bradley Building 772 Edgewood Ave, NE Atlanta, Georgia 30307
I shadowed PR Senior Account Executive Shawn O'Neill at the Liz Lapidus Public Relations firm in Atlanta, GA.
I met Shawn O'Neill at a summer camp. I was previously interested in public relations and was looking into it as a potential career. Ms. Shawn and I kept in contact after the camp ended, and she offered to have me come in and shadow her one day. She picked a day in which we would have to leave the office and visit the TV studio.
As a publicist, the job requires effective communication and writing skills. She manages client expectations and helps promote them via the media, which includes newspapers, magazines, TV, and radio. She writes pitches to the media and press releases. The job definitely requires team work, and has regular meetings with the press, with a client, or internally. Leadership skills such as organization, responsibility, and communication are key in this profession.
Schedule of the Day
9AM - 10AM : Write messaging points for a client's upcoming TV interview and respond to emails 10:30AM - 12:30PM : Visit the TV studio and prep a client for his segment. Watch his segment. 1PM - 2PM : Lunch meeting
I found it interesting that experience is valued in this career field. So, starting out, it is important to engage myself in internship or other learning opportunities to build on my career. I like the people aspect, but also the writing and media. I also like how the job has many different aspects to it, so that it is not the same 'to-do list' every day. Thus, I do intend to pursue this field.