FACEBOOK FOR BUSINESS
Facebook is a Free, popular online social networking site that connects friends, families, businesses and colleagues. It supports over 70 languages
Initially, Facebook was limited to college students, but in 2006, it expanded its reach to over 1 billion users from any walk of life.
Tips and Tricks for posting to Facebook for business
1. Double Check everything! Remember nothing is ever deleted in the cyberworld. 2. 80/20. One of our every five posts that a business posts, should be about them. The rest of the posts should provide value to their audience. No one wants to read posts from a business that only promotes themselves.
3. 10 Ways to Use Facebook for Business: https://www.facebook.com/business/a/onlinesales/pageposttips (While you can use Facebook to post posts, we will use Hootsuite so their is a centralized place to see all the content that will be posted.) 4. Use Facebook for exclusive content. As an example, only post discounts on Facebook to make sure your audience is engaged on your Facebook page. Use Twitter for other special info, so on and so forth. 5. Make sure posts and adverts have a calltoaction, or CTA, to make sure viewing are doing what you want them to do. This goes for every social media post. You want to make sure the content is compelling and their is a call to action.
Based on this chart from Pew, an overwhelming majority of people use Facebook. With the majority of white, black, and Hispanic users using Facebook.
Demographics OF Facebook
Although many young people are leaving Facebook from ages 13-17and the 18-29 in favor or microblogging sites like SnapChat, Instagram, and Twitter, Facebook is still a great way to reach teens and even better way to reach adults over 50. The largest growthsector in Facebook is 50+ adult demographic.
More targeted breakdown of Facebook users:
1. No profanity or nudity. 2. No posts about religion or politics. 3. No badmouthing or derogatory comments about other businesses or celebrities. If you have nothing nice to say, don’t say it at all. 4. Do not fight with fans or people with negative comments! 5. Do not be boring or inconsistent.
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