What is Twitter ?
Twitter is a social microblogging site that limits users to 140 character posts in real time. It’s a great way to watch what’s trending, or being talked about, in any part of the world, with any demographic, in real time.
With the ability to find targeted subjects in real time, Twitter is an amazing source of research for business marketing, social engagement, and news reporting. It’s also a great way to turn followers into paying customers.
Tips and Tricks
1. Use visual content. 2. Engage your audience. 3. Keep the tweet conversational, not formal. 4. It’s ok to be funny and use your personality. 5. Be entertaining and giving of great content. 6. Ask a question to your followers.
7. Use bit.ly link when linking to articles. 8. When beginning post to Twitter at least 5 times a day. If you can swing up to 20 posts a day, you might be even better off. 9. Leave about 2030 characters when writing so when people retweet they can add their own flair! 10. Two hashtags at the end of the tweet for optimization. 11. You can use Twitter ads to preschedule tweets without using a social media management tool like HootSuite. 12. Talk to people not at them.
Absolute Twitter No-Nos!
1. No drunk tweeting! 2. Don’t use your personal page to tweet things about your business and vice versa. Double check to make sure you’re tweeting in the right account! 3. Stay timely! For example, don’t wish someone congratulations on having a baby when their baby just died. It’s important to stay on top of tweets preloaded to hinder problems around timeliness. 4. No negativity. 5. Not adding to the conversation. Make sure your tweets are adding to the conversation and connecting you to the audience you want to be connected to.
6. Don’t overtweet compliments or repost compliments bc it’s seen as bragging. 7. No one cares about your personal conversations on a business account. Just call that person. 8. Don’t excessively follow people. If you’re content is good, they’ll follow you. 9. No politics or religion or controversial posts. 10. Don’t thanks someone for following and automatically promote your product or who you are. For example, this is a bad tweet, “Thanks for following us, be sure to check out our products now!” 11. Proofread! Check for proper grammar and misspelled words! 12. Don’t follow a lot of people thinking they will follow you back.