The what, why and how?
What is a Logo? A graphic representation of your company's identity. It should : - ATTRACT ATTENTION - LEAVE AN IMPRESSION - CREATE A UNIQUE LOOK - REFLECT THE OVERALL 'FEEL' OF THE COMPANY
Why do you need it?
- Essential part of any company's image - First thing customers notice - Conveys statement about your company and its Corporate Image - Established companies and attract customers away from competitors
A logo does not sell (directly), it identifies. - Paul Rand
Your logo advertises for your company all the time
A simple design works best for all mediums.
Research is VERY important !!
Logo + Brand Identity = Your Brand
Colour is Key
Research and implement the psychology of colour correctly in your logo.
Keep it easy and flexible
You want a design that will last through the ages, but you must be open to small iterations along the way.
Need help with you logo? Contact Us
021 554 5015 firstname.lastname@example.org