The most important part in web designing process
1: Most web designers are proud to showcase their 'creative' skills but have very poor marketing and operational sense.
Hidden challeges for clients when getting a website done
- Ease of use - Clarity of presentation & consistency - Easy accessibilty of content and - Effective use of graphics & animation, in addition to having a quality copy.
2: They tend to overlook the value of:
3: Web designers show their clients with prototype pages midway through the development process and in most instances, the pages are:
- Not according clients' briefs; the design concepts and content - Poorly presented and cluttered with unproductive use of moving graphics and other content - Content not easily accessible due to inconsistent navigation / internal page links
4. Lots of unhappy clients when they see the prototype pages
Re-hasing of pages = ADDITIONAL COSTS
It's easy to steer clear of that and get your dream website done!
A Word document with; - Layout design of all pages - Content that is going into the website - A road map of where it is going, and - Showing how they will work together
Can be undertaken by: - Experienced "Interaction Designers" with broad backgrounds in visual design, information architecture and user research
What they can do: - Create detailed visual guides of all pages according to client's business objectives and creative ideas, with recommended typographic style, colour and graphics. - The pages will closely match the visual design of the actual website.
Will allow clients: - To preview blueprints of the screens / pages - the opportunity to assess the practicality of a design concept, i.e. user friendliness, clarity and, other operational and marketing aspects - Request for as many changes as they want at no extra cost, since it is only a Word document
Document will: - Greatly reduce web designers work - Save time and cost - Avoid potential conflicts
Clients can demand a substantial discount on the designer's normal fee to design a site
Clients are not paying anything extra to get this document done but splitting the cost to access proper expertise in different areas
Save costs, get the best design and an effective story for your website from
English Writing Associates
See how the 'wireframed' document closely resemble the actual website
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