Who would your audience be for your media product
I am targeting female rock fans for my music magazine RIFT This breaks the conventions of Rock Music Magazines as stereotypically they are targeted towards a male demographic. I enjoy rock music and fall under the female demographic, therefore I understand what young women want from a female aimed rock magazine!
I believe that through using female artist as a main cover image I will be able to appeal to a niche market of female rock fans, as it is conventionally male artists or a mixed gender group on covers, I am breaking conventions by having the main focus being on a single young woman.
Rock Music Fans
To appeal to rock music fans I have used a colour schemes which uses contrasting dark and bright colours, red and black are both colours which are often heavily associcated the rock genre, with black carrying connotations of darkness and red, excitement. I have also used a hue filter on photoshop to create a sepia, brown colouring on my photos, this is meant to create a dated look, rock fans may recognise this as the genre itself has a long history and many bands interviews consisted of sepia and black and white images. On my magazine I used the names of well known bands, this is meant to attract their fanbases, niche markets, and it is also meant to further signify the topic of the magazine which is alternative rock.
I am targeting young women between the ages of 16-20, I myself fall into this age category so I have an understanding of what they find appealing. There are a lot of young people who listen to rock music depite the genre having a long history and popular amongst older audiences, thus I believe it will be a successful market which may not always get a lot of attention.
Therefore I will use colloquiel language and an informal tone to appeal to younger people, to make the magazine more casual.
I am targeting a white, British demographic, this is because rock music fans are stereotypically majority white. My Magazine will be based in Britain and therefore my target audience will be British. A majority of the models in my magazine will be White British and therefore will be more more appealing to an audience of the same ethnicity, this is because target audiences find images that are representative of them appealing as they are easier for them to relate to.
I am targeting The Middle Class
I am targeting the middle class because they will easily be able to afford this magazine and will typically wear the clothing and makeup seen in it. Stereotypically young people from middle class families are more likely to be able to afford to buy luxuries such as magazines. Middle Class families are normally depicted as a traditional family (e.g. Married not divorced) and financially stable.
An Overall Profile
I am targeting young women who are interested in rock music. My magazine is of the alternative rock sub genre of music which is stereotypically appealing to younger audiences compared to other forms of rock. Typically my target audience will be a student and might possibly have a part time job on the weekends. They will come from a traditional, stable family which is financially stable. Iam specifically targeting female rock fans but there will also be male artists in the magazine, this mayattract heterosexual women to read my magazine.My target audience will be from Britain and stereotypically white.