3 KEY TYPES OF INTERACTIVE VIDEOS
Static, clickable buttons or banners placed on top of the video
Choose your own Adventure
Allows viewers to choose different paths for the video to take
Viewers are able to click directly on anything within a video to explore additional related content
INTERACTIVE VIDEOS BOOST ENGAGEMENT
Interactive videos are engaging viewers longer than standard videos, with completion rates around 90% compared to 50% to 85% for regular videos.
Interactive videos often have repeat views.
Awareness levels rise by 149% while using interactive video.
Engagement increases by 34% with 30 second videos rather than with 15 second videos.
Click-through rates for interactive videos are higher at 5-12% compared to 1-2% for typical video advertising.
When a video is interactive and personalized, audiences are 80% likely to watch all the way through, and 45% likely to complete lead forms.
Call to Action Buttons
Call to Action Buttons. Incorporating a call to action into the actual video can increase conversion rates by up to 400%.
Personalized calls to action have 42% higher conversion rate than generic CTAs.
Adding a call to action at different touch points thoughout a video leverages the already engaged audience.
INTERACTIVE PRE-ROLL ADS
The average user watches 84.3% of an interactive ad vs. 79.4% for standard video pre-roll.
Awareness is higher for interactive video ads, at 31% vs. 12.5% for pre-roll units.
Nearly 80% of interactive pre-roll video ads are played to the 50% mark and 2/3 to completion.
According to ReelSEO, companies that adopt interactive pre-rolls experience user engagement rates of nearly 70%.
HOW INTERACTIVE VIDEO
CUTS THROUGH THE NOISE
And delivers a unique, interesting, or involving experience.
RESPECTS THE CONSUMER JOURNEY
Gives viewers and opportunity to interact in your brand experience, but also be returned gently to their original activity.
TARGETS THE RIGHT USER
By capturing emotional attention and protects your brand from forced experiences
In a recent study
86% of buyers expressed some level of desire to access interactive/visual content on demand.
Video views on mobile platforms will quickly overtake desktop consumption.
consumer Internet video traffic will make up 80% of all consumer Internet traffic (Cisco)
Interaction should be offered, not forced. It's much better to engage the audience with interesting and intriguing content.
Video is much more powerful and useful when interconnected with different mediums across various channels, and accessible through multiple platforms.
Create a Wideo
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