Who is the audience for Sherbet Lemon ?
Both male and females are on the social scene and are both as much into drugs as the other, therefore my short film will appeal to both genders. However, my main actress is a female, so could possibly relate to women more.
17-21 is my main demographic as thats the age when you start going out and mixing with different people and getting involved with drugs and also still living at home or uni accomodation. It is also around the age of my actress (18) which creates further relatablility.
Mixed genders, 17-20 employeed minor job part time or full time saving, live at home or uni acommondation. Earning between £5.13 and £9 per hour
men and women class according to the national readership survey is D - working class/unskilled.
What has to be considered when figuring out my target audience?
Gender Age Social class
Predominant problem of my target audience
The problem my target audience face is getting sucked in by the social scene and so getting trapped by drugs. My product helps this problem as it educates the audience on the consequences of doing drugs in the way that they do them recreationally and possibly more.
Demographic profiles are limited in their potential to uncover motivations and buying patterns. Howver do provide an indication.
They get there info from social media and tv, so i will promote my film on twitter
Who do they trust- real representations not guess work or over exaggeration. So my film has to truely represent the audience.
Where do they get their info?
They get there info from social media and tv Who do they trust- real representations not gues work or over exaggeration.
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