Basic design understanding, such as the elements of CRAP design, can help you meet this audience expectation.
We are in the era of design.
Audiences expect composers to consider design, and take action based on those design decisions.
Contrast is emphasizing difference between different elements, e.g. size, font, or color. Contrast can demonstrate the important aspects of your design.
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Repetition is the act of repeating elements and formatting in your text, e.g. headers, subheaders, images, and bullets. Repetition helps your reader find similar elements quickly.
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