Summary of Advertising Campaign
Target consumer is a woman with children because women account for 85% of consumer purchases and children have $1.2 trillion in buying power per year.
Airing a TV commericial between 10AM and 1PM on Saturdays on NBC and on Disney Channel, Cartoon Network, Nickelodeon, and Disney XD on weeday evenings will bring in a lot of children viewership ratings, and in essence, influence more children to tell their parents to buy them Cadbury Easter eggs.
Airing commercials on Bravo, TLC, The Food Network, and OWN: The Oprah Winfrey Network will attract high women viewership ratings and cause them to make a decision to buy the Easter eggs.
Airing commercials on ABC Family in the evenings will prompt a conversation between children and parents who watch the station together about buying Cadbury.
Mom, dad, I want Cadbury for Easter
Placing interactive ads on gaming sites such as Nick, PBS Kids, and Poptropica will encourage more web traffic to the Cadbury website because kids will mostly be intrigued by the ads and click on them.
Placing interactive ads on parents.com, The Food Network website, and The Cooking Channel will incite the interest of mostly mothers with purchasing power in their household.