EVALUATION QUESTION 2
How do the elements of your production work togather to create a sense of 'branding'?
This year for our advanced portfolio we were told to create a website and a post card in order to promote our movies. In other words we used the website and the post card to brand our films.
Film websites are used to promote a film where the audience can access the movie trailers,videos,images and actors info thus it helps the audience to get an idea about the film. Similarly i also created a website in order to promote my final film and create a hype before i posted it on social networking sites.
As my genre is based on supernatural horror i used dull colors for my website. My website for the film contains various tabs such as the Rushes,Cast,Contact, Directors blog and Film. I wrote different words related to the movie on my home page which gaves an idea to the audience of what might appen in the movie. The pictures of supernatural entities also creates an impact on the audience hence appealing to the target audience of my film.
The post card ad which i created for my is very dull in color. I have used a posterize effect and the close up picture of the teddy suggests to the audience that it might be the teddy bear behind the supernatural activities. The dark shades of the poster makes it look scary and spooky. The color of the title used in film, post card ad and website is same which the audience that all these things are related to each other.
In conclusion, I believe that both my website and post card ad correlated with my main product successfully and does a good job to promote my product. The colours I used in both my film website and post card worked well. . I believe Ihave created successful products in order for it to promote my main product.