Question 2: 2. How effective is the combination of your main product and ancillary texts?
When I made my Local Newspaper, Billboard and Radio Advert, I tried to make sure all three of my products linked together
This included using different techniques of font, colour scheme, type of rhetoric used and layout.
The combination and relationship of these different elements are shown throughout the three different ancillary texts.
The Use of Layout
When making the newspaper and billboard I included the use of the same masthead and logo so the link between the two would be easily distinguished for potential and current readers.
With my billboard I put my word cloud into the shape of a red bus; a symbol of London therefore encorporating a theme of London pride if you read the newspaper. Furthermore, with my newspaper, I was inspired to follow the layout of successful broadsheet newspapers as I wanted to create a sophisticated product that would suit the local area of Westminster.
The Importance of Font
Font was vital in creating a sophisticated final newspaper product for the font aids both the overall look of the piece and the theme. I used the font of Times New Roman for my Newspaper and billboard to keep a relationship between the two products.
Rhetoric and my texts
As my area was Westminster, for all of my three texts, I made sure I kept the same sophisticated and high end rhetoric to make sure they all correlated with one another.
Importance of Feedback and Reflection
Reflection I believe the combinations of my main text and ancillary texts was successful. I believe this, for I kept a relationship between all three of my products with the help of specific fonts, an established sophisticated rhetoric, including the same masthead and logo on my billboard as well as my newspaper, and by using the same slogans on my billboard as my radio advert. Improvements, however, could be made to make my products even better. To make the link between the texts even stronger, I would include the radio slogans in my newspaper as well as my billboard. Furthermore, I would lessen the amount of colours used on my billboard to heighten the sophisticated nature of the final product.
The feedback from friends and family throughout the creation of all of my pieces helped greatly in achieving professional final products. I repeatedly conducted questionnaires for both so I was able to encorporate the intended audience's views on what works and what doesn't. The feedback helped me change the colour and font of my masthead from a previous red to a more sophisticated black and burgundy. Moreover, in regards to my radio advert, the audience chose out of two which one they felt complimented my newspaper most. Stuart Hall's reception theory is important to recognise here for through my repeated conducting of questionnaires and feedback, I was able to begin creating a relationship between the audience and the institution, which is very important when creating a local newspaper.