MEDIA STRATEGY ANALYSIS
MEDIA CHANNEL: FACEBOOK
- Major social networking site in the world - Toyota can ensure that the whole target audience can be reached - This platform tends to have a younger audience
MEDIA CHANNEL: TV SPOTS
- TV spots are also great channels as these cover the older portion of the target audience - Families are increasingly watching more and more TV - Average person in Australia watches approximately 22 hours per week (Nationmaster, 2013) - Toyota can ensure that all of their target market is covered.
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