Avnet Technology Solutions Social Media Management Case Study
Avnet Technology Solutions
is a global IT services and distribution organisation that transforms technology into business solutions for customers around the world.
UK Twitter and LinkedIn social media
Promote news stories
Thought leadership posts
A content calendar is created to plan out content around news and key events. Analytics to monitor far more than just the number of followers or retweets.
Track the effectiveness of driving visitors to the website. Test different approaches to timings and content delivery to maximise results.
Increase in visitors to the Avnet website
Social media is substantially longer
Increase in followers and engagement
Essential Communications have been instrumental in supporting our drive to increase the effectiveness of our social media activities. They’ve required very little day-to-day guidance and have been proactive with ideas and suggestions for improvements.
Linda Patterson UK Marketing Director
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