MBRCGI Innovation Box
The MBRCGI Innovation Box is ironically, all about inspiring the user to think outside the box! "Unboxing" has become a YouTube phenomenon; it's used to heighten excitement and user expectations long before they can get their hands on the latest gadget. Our MBRCGI Innovation Box is designed to do just that - heighten expectations and encourage engagement.
MBRCGI Sheikh Mohammad Bin Rashid Centre for Governance Innovation
So what's in this box?
Once the box is open, the reveal takes the user on a journey - guiding them through the MBRCGI innovation framework by......
....by distracting them when they need a break
inspiring them when they need a little motivation
boosting them when they need a surge of energy
and encouraging them to find and share others innovations; banding them all together in a unique and motivated community.
Bellwether Lead Change