The Internet of things!?
A proposed development of the Internet in which
everyday objects have network connectivity,
allowing them to send and receive data.
Macs Brewbar Beers
Targetting their new beers to surfers through a smart Surf board
This will be done through tracking the surfers through a sensor on their board
as well as linking in with their gopros to gain footage.
It will measure temperature, number of waves caught, swell,
time and other information from their surf.
This will then be uploaded
To their personal online profile
Where they can compare stats with other surfers in the same area.
Macs will then use this information to run promotions with their new beers.
This will provide a social element to the product and surfers will be able to compare their profiles with people from all over the world
Macs will target certain drinks depending on the stats you have gathered through pop up stores on popular beaches
Cold day? Back Mac......
Hot day? Hop Rocker.....
Rippin it up?
Competitions will encourage people to go along to the pop up bars to see how they went against their friends and in turn will create a social element which ties in with the surfing culture
Clone this scene if you want to add more images.
Thankyou for watching!