Are SOCIAL MEDIA replacing TRADITIONAL MEDIA ?
Does the EFFECTIVENESS of communication depends on the MESSAGE or in the MEDIA?
Should the social platforms be treaten as STAND ALONE elements or as an INTEGRATED system?
The CONNECTION between TRADITIONAL and SOCIAL media
This article will compare the advantages and the opportunities that traditional media and social media provide for an organization, company or enterprise.
Pointing that social and traditional media are related elements that work together,in order to achieve the organization’s goals and to communicate in the best way possible.
I N T E G R A T E D
S Y S T E M S
As we can see social and traditional media work in an interrelated system which allows a better performance of the public relations.