Evaluation Question 4
Who would the audience be for your media product?
My target audience age range is between 16-18, so the an age range consisting of the later teenagers. I picked this age range as it is a reasonably a popular age group to target amongst other media products therefore it is a good starting point. In addition I find that this age range engages more with current media products and so is a benefical age to target. The reason being because they're still in compulsory edication and therefore need a break and most likely seekmedia products to ease them. Moreover, a lot of current bands and artists have a style which appeal to this age range where they are still developing their tastes and so music magazines are definetly hit with this age group. I decided the target my magazine to college students rather than school students because I feel thatcollege students engage more with music magazines. However,another reason I distinguished this target audience age greoup is because it is a challenge as this age is a barrier of child going into adult you have to set the barrier and incorporate both characteristics.
16-18 year olds College students age
One of the reasons I choice to target this particular ethnic group is stems of the research I did into my genre -Task 6- alternative rock orginated in America and Britian which is dominated by white and in Britains case British people. Therefore it makes sense to target the magazine and the orginal audience it was included for. In addition, a vast majority of my genres bands and artists are white and so it is more effective to have a white artists dominated magazine aimed at white people themselves. In addition, due to my magazine being British, it is right to target it towards the historical figures of Britain - the White British. In reference to stereotypes my genre appeals more to the white commuinity so it is more effective to appeal it to those who steroetypically enjoy it more. In addition it seems harder to appeal the magazine towards other ethnicities as the concepts of rock don't really relate to other groups and it wouldn't be successful. Finally, through reserach into other magazines aiming it at white, British people is a common trend - many magazines do this and are successful in doing so therefore it is wise for a first magazines to follow this trend.
Male and Female
My magazine is aimed both at males and females - the primary reason is that both genders enjoy this genre of music equally therefore I should target them both and it establishes a wider reaching audience expanding my viewership. Conventionally, magazines either target their magazine towards either male or female, for instance my style models Uncut and Kerrang aim at males. However, another magazine which I feel breaks this trend is NME it seems to me to target both genders. From personal experience I know many females which listen and love alternate rock, including myself, media nowadays ignore this fact and so I can work against that to challenge that. It is a challenge to appeal to both genders and fulfil both there needs but I simply merged characteristics preferred by each gender and put it into one and used resuorce and refrences relatable o both genders. Overall I commend my choice here and have worked hard to fulfil it.
I decided to aim my magazines at working and middle students. I feel like these two classes wul be more likely to engage with this genre as a upper class student is less likely (stereotypically)to like my genre. I feel like working class students would need cheap leisure like a magazine to escape deprivation or working class issues and so aiming my magaiien at them would work as its high demanded for by them. Also, middle class students were a choice for me too because they steroetypically plan their time effectively and are most likely to read for leisure and my magazine can offer that. To appeal to them both I'll use a range of language. However, I feel like these two classes can merge into one through somehting like a music magazine and the magazine to speak more of its genre therefore by default - imporper, enegertic and the classes should appeal to tha anyway as it links to the genre.
Working & Middle Class