Marketing to women Leah Levenson
In a Huffington Post article they talk about a "female supierior brain" which has the following characteristics:
•Shares and takes turns. •Engages in less rough-and-tumble play. •Responds empathetically to the distress of others. •Is better able to infer what others are thinking or feeling. •Is more sensitive to facial expressions. •Values altruistic and reciprocal relationships more than those based around power, politics and competition. •Is less likely to exhibit disorderly conduct. •Is less aggressive. •Is less likely to murder. •Is less likely to form hierarchies of dominance, because such hierarchies put one person in as a leader. •Talks using a language style that is more cooperative, reciprocal and collaborative. Disagreement is more likely to occur in the form of a question than an assertion. •Talks more about feelings and emotion than about objects and activities. •Is more likely to hold infants in a face-to-face position and follow through children's chosen topic of play rather than impose their own topic. •Looks longer at faces. •Has better language ability overall.
Many stereotypes are included when marketing to women, They think of women as one group instead of in seperate such as parents, students, athletes,