EVALUATION QUESTION 4
Who would the audience be for your media product?
I am targeting teenagers aged 16-19, as I wanted to aim towards people my age. This is because I feel that I would be able to connect with them more than I would if I picked an older or younger audience. I also picked this age group because for older teenagers, rock is one of the most popular genres, and so there are a larger group of people who would be willing to read purchase magazine.
I am targeting the lower middle class with my magazine, as the stereotypical rock fan would fall into this social class. Stereotypically, a lower social class would expect a magazine too seem less sophisticated, which,for example, allows me to use models wearing casual clothing, which converts to the conventions of rock magazines.
I am targeting females as again I thought I would be able to connect better with my own gender. As well as this, the majority of rock magazines that are currently in the market are aimed towards men, and so I chose a female audience to reduce the competition that my magazine would have to face.
I am targeting white, British people, as again, this is the ethnicity of the stereotypical fan of rock music. As my magazine will be published in Britain, the majority of bands and artists with be British or American as this is where most music listened to in Britain is from, which therefore represents my target ethnicity.
I am targeting people who have an interest in rock music, as my magazine focuses solely on rock music. I am specifically targetting fans of the sub-genre alternative rock as this is what genre the of artists featured in my magazine play. Due to my target age range, my target audience will be in full-time education and will live with their partents. Only a minority of my targetted audience will have a part-time job, and so will be living on a limited income. Stereotypically, people with an interested in rock music will have a mental illness, and so I am representing this by also targeting people with mental illnesses such as depressionand anxiety. My target audience will also have an interest in attending events such as concerts, and so I will be advertising this in my magazine.