WHAT IS IT?
INTELLECTUAL PROPERTY (IP)
The property of your mind or proprietary knowledge and can be an invention, a trade mark, a design or the practical application of your idea.
How do you use IP?
PROTECTING YOUR IP:
A strategy keeps you focused on your IP, what you own, what you use, how it is protected and whether it is being exploited to your benefit.
OWNERSHIP OF IP
Intellectual Property (IP) rights establish ownership and exclusive control of your innovation. Registered IP rights such as patents, trade marks, designs and plant breeder's rights are not granted automatically.
Copyright protection is provided under the Copyright Act 1968 and gives you exclusive rights to license others in regard to copying your work, performing it in public, broadcasting it, and publishing it.
The moment an idea or creative concept is documented, on paper or electronically, it is automatically protected by copyright.
Copyright protection is free and automatic in Australia and protects the original expression of ideas, and not the ideas themselves.
Enforcing your IP
Taking action against a person who infringes your IP rights is known as enforcement. The value of IP rights is directly related to the ability of the owner to enforce them.
IP infringement occurs when someone uses your IP without your permission.
Designs Act 2003
Copyright Act 1968 Patents Act 1990 Trade Marks Act 1995
Identifying and reviewing the IP which is owned by your business is the first step.
Maintain your rights:
If you own registered IP, keep a track of important dates
Identify your IP:
Search and be sure: As part of good business practice you should conduct a search before going public with a new logo or product that might inadvertently infringe on others' IP rights.
Infringing on others' IP
How to avoid infringing on others' IP: