Describe a problem that your users have to deal with
Evaluation Question 2
2.How does your media product
My magazine is aimed at the social group of the ‘indie’ description. So a more laid back and relaxed approach to my artists within the magazine was needed. To appeal to the primary age range of the social group, 17 years old, I used young artists so that the younger end of my target audience, 16, would be able to relate to them.
Gender wise the indie social group is evenly spread. However in the music industry you only really hear about a few indie female artists such as Florence and Kate Nash. Other than those main artists the indie music industry is filled with males, such as Vance Joy, Arctic Monkeys, Bombay Bicycle Club and Jake Bugg. So to challenge the stereotype that the indie industry is primarily males I used female artists as the main focus of the magazine. This would hopefully increase the popularity of the magazine as I am catering to all tastes in indie music, but focusing more on the female’s side of the story.
The social groups age range of 16-23 year olds are reflective of students studying at either sixth form for a levels or university for degrees.
My magazine challenges the stereotypes that women should stay at home as it is based around a strong independent woman who has her mother to help her and guide her. Challenging the idea that woman should stay at home and cook. I then went along with the modern stereotype of males that they are naive and easily influenced when something goods involved, eg Levi Kingston in my magazine was over taken by fame.
Colour wise I used a soft blue to contrast with the bright red. I chose initially to use these colours as they are a stereotypical indie colours from the ‘Mod Target’ image, so I thought that these colours would reflect the indie audience. Make up wise I asked my female model to wear suitable make up, for example only minimal make up was needed as indie music is about simplicity. Also I chose for them to wear minimal make up as for young children who may view the magazine, music stars are someone to look up to and aspire to be, so by not pilling on makeup I have destroyed the idea that women need a lot of make up to look ‘perfect’ only minimal make up is needed or even none.
The poses used and the lighting I chose to use was all natural as indie music as a whole is natural and should be kept simple. So by using natural sunlight it shows how they are all down to earth and don’t need to have their photos taken in artificial settings such as studios to make them look good, their music makes them look good.