The fundamental step to video success is setting the right goals before you begin.
Whether it's to increase your reach through social media or increase conversions, make sure your goals are measurable and have a deadline.
Plan it first.
Use your videos to tell a story over the course of several weeks or months and set aside time to strategize your overall video campaign.
Define who will be responsible for the creation of your video content.
Will you create everything in-house or outsource? Will one person be reponsible for the entire video content strategy or will you assemble a team?
Make sure everyone on the designated team understands their role.
ENCOURAGE USER-GENERATED CONTENT
Put your customers behind the camera. User-generated content is more likely to generate responses. It shows the passion and excitement your customers have for your brand.
INCLUDE A CALL-TO-ACTION
Make sure viewers know exactly what to do after watching your video - whether its to complete a purchase, sign up, or engage with more of your content. Motivate your viewers to take action.
DEFINE A DISTRIBUTION STRATEGY
Choose the channels that will quickly connect you to your audience. Planning how to get your content out there will increase the awareness of your video.
Track the effectiveness of your strategy by choosing the metrics that matter most to your brand.
Many video platforms offer detailed metrics and help you see if you are successfully meeting your goals or need to alter your strategy.
IMPORTANT METRICS TO TRACK:
Attention span and drop-off rates
Total amount of your video content that your leads consume
One-size-fits-all communication is convenient but not always effective.
Experiment with bespoke messaging for specific audience groups.
Get video inspiration
Short concise messages trump longer forms of content, especially on social media.
Create short-form videos on Twitter, Vine or Instagram to share quick messages with your audiences.
Create tutorial videos relevant to your brand and lead viewers to want to learn more.
Tutorials provide a potential for a series of how-to or tip videos that will keep your audience coming back for more.
http://www.linx.com/5-tips-for-an-epic-video-content-marketing-strategy/ http://www.forbes.com/sites/johnrampton/2015/02/04/5-things-your-video-marketing- strategy-should-include/ http://mwpdigitalmedia.com/blog/how-to-create-a-video-marketing-strategy/ http://adaptly.com/4-principles-for-a-remarkable-social-video-strategy/ http://www.marketingpros.com/articles/2014/26187/five-steps-to-creating-a-video-marketing-strategy/