HOW TO DRIVE SALES SUCCESS WITH VIDEO COMMERCE
Video is a big favorite with consumers across the board, so why aren't more retailers utilizing this marketing tool?
For those who have yet to be convinced of the usefulness of video commerce, these facts and figures will surely bring you around.
Does Video Increase Customer Engagement?
Engagement with video rose 8% between 2013 - 2014
Two-thirds of viewers will watch 80% of a video
96% out of 1000 people believe video is the most helpful tool for purchase decisions
93% out of 1000 people turn to post-purchase videos for instructions and guidelines
71% left with a positive impression of a brand, service or company because of a video
How Video Changes a Lead into a Buy
Online shoppers who view video are 1.6x more likely to buy
On Sundays, videos are viewed more than any other day of the weeek, especially during the holiday months (Nov - Jan)
83% of people stated that 5 minutes is the ideal length for a sales video
Humorous videos are the most commonly shared type of video at 94%
What are Shoppers Watching?
Showcase product capabilities
Instructional / Tutorial
Selection Advice (Help with product selection)
Simple Product / Features Video
Which Industries are Succeeding with Video Comerce?
33% Exercise & Fitness
30% Events & Conferences
How to Get the Best ROI with Video
Proper SEO for better video visibility
A video that works on all digital devices
Call to action buttons for shoppable video
Video Metrics to Track
Overall Video Plays
Keywords Your Customers Are Searching
Video Meta Data
http://www.reelseo.com/consumers-purchase-video/ http://animoto.com/blog/business/small-business-video-infographic/ http://videocommerce.com/blog/video-commerce-success-step-4-dive-into-video-analytics/
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