Financial and marketing risk score based on Personality & Behavior analysis of consumer's social media footprint
Say "Yes" to more people
Because FICO doesn't work for no-file, thin-file, and the credit challenged (35-40% of American consumers)
The BEST way to understand risk is to understand WHO the consumer is . . . as a PERSON
Lower your overall Risk
Personality is the MOST stable metric
We can Score it AND Correlate it to Financial behavior
We've Proved It
With a SINGLE Facebook profile, we can predict a consumers FICO score range 77.08% of the time!
That's almost 3x's random!