Understanding Your Consumer
You know WHO is buying your product...
But do you know her
And what is
As a brand, are you
Do you know how to connect to consumers
What factors drive
And if they're not buying, what are the
Understanding more about your consumer provides brand foundational knowledge to build brand trust...
trust that leads to
unique visual & projective techniques
to reveal emotional drivers
brand to help you differentiate & position
language consumers use
traditional quantitative probes
a clear path forward for your brand
eCollage can help you understand
Mary's Typical Day
“I love nature, it makes me happy. My family is also very important to me, and I love having ME TIME, time with my spouse and friends. I try to balance food. I sometimes get overwhelmed and stressed trying to do so. Life is a roller coaster- which is fun sometimes, but not other times. I feel tied up by all the things I NEED to do.” -Age 27
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