The different types of job positions in the Radio room.
By Anisah Kalam 12A3
Broadcast assistants work in both speech-based and music radio, offering practical support to producers and presenters. They participate in undertaking a key of administrative tasks to ensure the smooth running of live and recorded radio programmes, and may also aid in helping with research, planning and production.
Radio presenters are the voice of a station or programme, whether they work in speech-based or music radio. They are responsible for creating the tone and style of radio output and establishing a relationship with listeners.
They are responsible for creating and co-ordinating the content of Radio programmes, and also have responsibility for the content of related websites or other mobile platforms. As well as managing the creative process they are often closely invovled with the business and technical apsects of programmes.
Radio marketing executives
Radio marketing executives may be involved in a wide range of activites in order to market the services and products of a radio station. The main aim is to increase brand awareness, grow audiences and attract advertisers.
Radio traffic manager
Radio traffic managers in commerical radio are responsible for scheduling, advertising and promotions in line with the business strategy of a radio station in order to ensure effectiveness and maximise revenue.