Kleenex 2014 Creating excitment with a NEW LOOK
No news is old news its how its packaged
Key is how it can drive sales off the charts
1. Shopping in cat has become dull where it should be and can be fun 2. Shelf space is always gonna be limited 3. The simplest category are usualy the most difficult to excite 4. Shelves of products, 1 pair of eyes
How do you then unlock this trend of commoditizing
Thus, Kleenex is working round the clock to create these NEW NEWS with a total REVAMP
In line with market trends and consumer demand for DESIGNS & SUBSTAINABILITY
Kleenex in 2014 will deliver WINNING designs across FT range to bring MORE VALUE to consumers and meet their NEEDS
4 CORE PILLARS
Essentials Main Range - Kept Simple and Easily Recongnizable by Consumers
Disney Range - Only ONE in the market for retailers USP
Seasonal Range - In line with store theme and drives CONSISTENCY
Novelty Range - Creating burst of FRESHNESS in the market to continously attract consumers to check out new designs in store
Thank you! Early Merry Christmas!!
Keep a lookout for KLEENEX in 2014!!