COLLEGE STUDENTS AND BANKING
Two Focus Groups
65 Survey Respondents
Students prefer fast and effortless online transactions.
Students highly value social media as a form of communication and information.
Over 60% of students only go to a bank once a month or a few times a year.
87% of students
89% say banking is important.
"They’re just another bank to me, I guess."
but students also say,
Stand out to fit in.