What characterizes the company´s customers? Our customers are people who have high administrative rank administrative in health institutions. For whom are we designing this products or services? Our service is designed for all the hospitals, clinics and in general all health institutions.
Where are our customers? Our direct customers are the companies that offered medical service like health institutions, prepaid and insurance. Our secondary customers are the patients, being that they get benefit with a better service. How can we classify the customers? We can classify our customers in two groups, public and private sector.
What differentiates the company services from those offered by other companies? The company has no direct competition, this allows the service provided innovation and effective using of technology in health sector. Why should a customer would prefer buy the company and not others? Because the company is unique, this will provide the IPS a unique and innovative service that allows them to improve their image with the public.
Do they match the elements that differentiate services with reasons for buying customers? Due in the current market there is not a service like e-Health, customers are motivated to buy the service to improve their attention. How to ensure the differentiation of services of the company in the future? As we are the first to create a refinement service like this, competition would time our software appears, you have already made an impact to customers, thanks to its effectiveness.
What method of communication will we use to relate to our clients? We communicate with our customers route email, and by telephone. How the clients find out of the existence of the company? Our future customers will found us route web page, publicity in the medical magazines and direct marketing.
Force of own sales or distributors? Our workers are contracted directly. Which is the channel that the clients use to buy the product? Our customers have two options, one is to buy the product by telephone or buy it directly in our office.
We will be having self-service? No, because is a service that need specialized requirement. Were they handing virtual communities? No, because our web page had another purpose and we don’t have social networks. Automated services will be had? No, because our company is manage by a call center. We will have joint production? No, because we created software so we don’t need secondary workers.